Have you had a chance to read our Guide to Walmartâ€™s â€œMade in the USAâ€ Campaign or visit our database of Walmartâ€™s Made in the USA products? If so, you already know that Walmartâ€™s initiative to source store-brand products that are made, assembled, or grown in the USA has helped make a wider range of affordable American-made products available in Walmart stores.
In our opinion, Walmart hasnâ€™t promoted its Made in the USA campaign nearly enough. To be sure, Walmart did make a big splash in the news when they announced their $250 billion push to source more US-made products, but four years later, even though you can now find hundreds of Made or Assembled in the USA products on Walmartâ€™s shelves, their initiative has pretty much faded from memory.
A recent Consumer Reports study found that almost 8 in 10 Americans prefer to buy American-made products over imported ones. So why doesnâ€™t Walmart market the fact that many of their store-brand products are now made in America while competing big box stores continue to import the same products from overseas?
Well, Walmart has started laying the groundwork for highlighting their Made in the USA campaign by turning it into a store brand entirely of its own. Have you noticed that some new Walmart products are bearing the â€œMade in the USAâ€ logo as their brand?
We first started noticing Crocs-style shoes for kids and womenâ€™s sandals marked without any other branding besides the new â€œMade in the USAâ€ logo. These shoes are even stamped on the soles with Walmartâ€™s Made in the USA symbol.
We later noticed menâ€™s leather belts simply marked â€œMade in the USA.â€
Then, just in time for Fourth of July, we noticed $5 patriotic T-shirts with Walmartâ€™s Made in the USA label sewn right on the tags.
With so many consumers now looking for American-made products, it makes perfect sense to have products simply sport the red, white, and blue Made in the USA emblem!
Itâ€™s particularly eye-catching to see clothes and shoes pop out with Walmartâ€™s new Made in the USA labels. Virtually all the competitionâ€™s comparable products are made overseas, so clothing is a uniquely noticeable area for Walmart to capitalize on its patriotic campaign.
Have you seen more products at Walmart sporting the new dedicated â€œMade in the USAâ€ brand? Let us know in the comments!